Marketing With Banner Exchanges

Since the start of internet marketing, there has always been banner exchanges ready to post and promote your site. They are the most common and most widely used method for marketing on the internet and still hold a strong value. Most banner exchanges are usually free, and do not charge you for using them so in this aspect they provide the best return on investment.

At first you will want to sign up with free banner exchanges, using as many different banners as you can. This should give you a wide spectrum reach, which you can begin to use to gather data from and base your future marketing on. I would suggest signing up with 15-20 different exchanges, using 3 or 4 different styles of banners. You may also want to mix what categories you choose as some non-targeted categories perform better than targeted keywords.

Through signing up through multiple sites and placing different of styles of banners you will find which type of marketing works in which market. Based on this information you can better plan your next banners design and properly implement them into the correct categories. As I have found that targeting the banner for the specific category increases click through and sales.

Example
Product / Service: Web Hosting
Marketing Category: Pets

Clearly traditional marketing of telling the customer how secure, fast and reliable my service is will not interest them. They are more interested with what they can use my service for, thus I should portray more features and uses that are more relative to them. Explaining how they use the automated tools to create a page about their pet, keeping thousands of photos online, allowing friends, family or other pet owners to see their pet also. This sort of targeting advertising will appeal to the customer more and broaden their view on how your product or service could be used in a way they never thought of before which would benefit them.